About Us
Welcome to Roxy’s Store — a place where jewelry isn’t just an accessory, it’s a way to express who you are. Every piece we create celebrates individuality, elegance, and personal expression.
Founded in 2022 by Rosana Gutierrez in Piscataway, New Jersey, Roxy’s Store was born from a love of timeless design and meaningful details. Our collections blend sophistication with everyday wearability — pieces you’ll cherish for years to come.
From delicate bracelets to statement necklaces, each item is thoughtfully crafted with quality materials and meticulous attention to detail. We believe jewelry should feel as personal as it looks, telling a story that’s uniquely yours.
At Roxy’s Store, we don’t follow trends — we create pieces that endure. Our mission is simple: to inspire confidence, celebrate individuality, and help you shine in your everyday life.
Thank you for being part of our journey. Whether you’re treating yourself or someone special, we’re honored to be part of your story.

Rosana Gutierrez
Store Owner
A Short Story About Roxy's Store
Since I was a child, I loved spending time with my father at his workshop. He was a professional jeweler, transforming simple metals into beautiful, unique pieces. I watched closely as he crafted each creation with care, turning customers into lifelong friends. Meeting new people and seeing the joy his work brought to them inspired me deeply. Following in his footsteps, I embraced his tradition, his passion, and his dreams making them my own.
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